Crown Casino Essay -- essays research papers

The casino industry in Australia operates under an environment of uncertainty. According to the Australian Bureau of Statistics Australias 13 casinos recorded a total operating loss of $288 million in 97-98. Outsiders predict a gloomy future for the casino industry in the contiguous few years due to the reduction in international high rollers and the low level of management talent in Australias young casino industry. In this business environment Crown must implement business strategies will carry it into the next century as one of the worlds most undefeated casino complexes.The Crown was set up as a multimillion-dollar establishment in order to attract international gamblers especially the Asiatic junket gamblers. notwithstanding with the economic meltdown of countries such as Thailand, Indonesia, and Malaysia Asian gamblers are fewer and have less money to gamble. The present focus of Crown casino towards the Asian market is fruitless as its competing in a highly saturated inte rnational market. International casinos have a much better operational cogency compared to Crown due to the high levels of tax and intense monitoring experienced by Australian casinos. Nevertheless this excessive regulation reduces the perception of corruption which bottom of the inning be used to market Crown as a reputable operator in the world stage.Its current strategy of focusing on the Asian market is an inefficient management of resources. Crown should focus on the growing local market, which would stabilise the b...